Storytelling is the most powerful means of connecting your customers and stakeholders with your company’s CSR efforts. In this free 2-part webinar series, storytelling wizard Simon Oats shares the principles and techniques of great storytelling in an easily understandable and engaging manner.
Webinar 1 picks up from where the report left off detailing the Hero’s Journey and dives deeper in to the neuroscience of storytelling and why it is so powerful, as we cover the topics of:
- Why the ancient art of storytelling is hot again
- How the brain absorbs visuals and stories vs data
- The link between emotion and behaviour
- Why struggle and stress are vital to trigger empathy
- How to select your characters
In Webinar 2 we will be discussing in more detail how to utilise the Story structure and Hero’s journey to bring your customers and staff on your CSR journey, and share an inspiring case study – Interface. The way in which they have communicated their journey is very much in line with the Hero’s journey.
We’ll set you homework before Part 2 to enable you to engage with the process in an effective way.
Please make sure you book for both Part 1 & Part 2.
Storytelling with Simon Oats Webinar (Part 1)
Friday 14 October 2016, 11AM – 12PM
Storytelling with Simon Oats Webinar (Part 2)
Friday 28 October 2016, 11AM – 12PM