Talking the Walk® – the definitive guide to communicating CSR & Social Good
is our latest (July 2016) research report that presents a compelling case of a looming crisis for Australian companies as consumers become more disenchanted with corporate greed.
In the new world paradigm consumers want to engage with brands they trust and who they see as doing good rather than harm. Even brands that are doing ‘good’ are generally failing to communicate this effectively.
We’re seeing high levels of skepticism, and low levels of trust. Millions of dollars in wasted communication.
This report outlines a new approach based on something that we as humans cannot resist, a communications formula that our brains are wired for.
Talking the Walk® is 140 pages of rich data gathered from 24 research reports from around the world including Australia. It also contains previously unreleased research on how CSR influences product purchase and how to get staff talking about CSR from April 2016. There are 12 themes, 10 recommendations for communicating in this brave new world and numerous great examples of cut through communication.
When you buy the report you get a download of the report, all the research, 2 supplements and access to the Talking the Walk® resource centre with additional in-depth information, CSR/sustainability reports, case studies and videos.
All of this for the special price of $49 + GST for January/February 2018 only!
If you are a company, brand or social enterprise that is committed to a social purpose or CSR and want to get your communication right, get your copy now.
For January / February 2018 only we are offering the Talking the Walk® book (which includes all research reports) for $49 to make way for Talking the Walk® 2 which is due out in Autumn.
In addition, you will be able to download the following gifts. Just click on the links.
- FREE Talking the Walk® infographic Poster (featuring stats and the new model for communicating social good
- FREE supplement ‘Snapshot of Aussies’ booklet so you’ll never ask again ‘what age are GenY? what’s a millennial?’ as well as their influences, values, attitudes and views on giving and donating habits
- FREE supplement ‘Social Media-driven cause campaigns’ featuring not 1 but six brilliant case studies showing how cause campaigns can capture hearts, minds and likes through social media
Attend one of our free Talking the Walk® webinars to find out how companies can better communicate CSR & Social Good to win back customer love.
For executives within corporations, SMEs, social enterprises, brand teams, communications and ad agencies.WEBINARS
In Talking the Walk® you’ve done all the heavy lifting for us. We can lose our life on Google or we can find all the relevant data in your report – thanks for your gift to the rest of usDavid CookeKonica Minolta
Effective communication is 20% what you know and 80% how you feel about what you knowJim RohnEntrepreneur
Talking the Walk® is an engaging, illuminating read, I couldn’t put it downCatherine MoolenschotInspire Greatness
Talking the Walk® is one meaty report – a wealth of research and information, combined with new bespoke research, easy to read and apply with a bold new path forwardGeoff NevillCaltex Australia
The art of communication is the language of leadershipJames HumesAuthor & Former Presidential Speechwriter