Stroke Foundation
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Priceline, Chemmart
After completing HeartSmart® Stroke Foundation signed up a cash & in-kind partnership with Chemmart. In 2016 Priceline came on board.
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In 2016 ‘Australia’s Biggest Blood Pressure check’ was launched with a nationwide media & store campaign which saw over 56,000 Aussies participating at 280 Priceline pharmacy stores.
TV Bachelorette Sam Frost and Sasha Mielczarek were ambassadors.
Cash & in-kind partnerships were also formed with Macquarie & MT recycling.
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Bachelorette Sam Frost and Sasha Mielczarek Biggest Blood Pressure Check 2016
PetRescue
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Petstock, Woolworths
HeartSmart® has helped PetRescue to renew their significant partnership with Pedigree as well as secure new partners including Petstock and Woolworths.
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Petstock activities include National Pet Adoption Day, campaigning, sale of a calendar with proceeds to PetRescue and jointly with Mars Petcare donating $1m worth of pet food to rescue groups in 2016.
Conservation Ecology Centre – Cape Otway
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Otway Brewery
HeartSmart® enabled regional charity CEC to secure a partnership with Otway Brewery (Prickly Moses Ale) in 2013, still going strong today.
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They launched a new handcrafted beer called Prickly Moses Spotted Ale, directing 100% of profits to conservation of the endangered Spotted Tiger Quoll.
Otway Brewing funded campaigns and promote the Spotted Ale on Double Decker buses that visit festivals across the country.
Canteen
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Wendy’s
In 2011 CanTeen secured Wendy’s, the ice cream & treats store, in a 3-year, $450,000 partnership after completing the HeartSmart® program.
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A new ice cream flavour ‘Three Wishes’ was launched with $2 per sale going to CanTeen as well as $5 per cake sold.
A Tasmanian living with cancer, Michelle, came up with the name through a competition.
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Murdoch Childrens Research Institute
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Vaalia, Kay & Burton, SPC,
Snooze & Johnson’s Baby
In 2007 Murdoch Childrens Research Institute embraced the HeartSmart® process to secure untied funding for kids research, with 5 partners won.
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Over 4 years they secured 5 partners to the value of $2.3m. Partners included Vaalia which is now in its 4th year, Kay & Burton, Snooze, SPC and Johnson’s Baby.
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Kay & Burton – Commitment to Giving
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Oxfam
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Powershop
In 2013 Oxfam Australia upskilled its corporate partnerships managers in HeartSmart® resulting in a partnership with PowerShop
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giving aussies the power to change the world by switching electricity provider. Oxfam now have a range of compelling sponsorship propositions, including the Oxfam Trailwalker, as well as a clear partnership offering.
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Guide Dogs
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Kleenex, Home Hardware
and Deloitte
In 2000 Cavill + Co worked with Guide Dogs NSW to unify Federated states & created a national model including a new brand Guide Dogs Australia.
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HeartSmart® spawned a national name (Guide Dogs Australia), & website. Kleenex & Home Hardware were secured. Deloitte sponsored 7 guide dogs worth $250,000. Over 14 years Kleenex contributed over $2m to train guide dogs.
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Fred Hollows
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Westpac and Google
The Fred Hollows Foundation embraced the HeartSmart® process in 2012 – the new model helped to grow existing partnership SpecSavers…
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… as well as enabling the team to partner with Westpac, featuring Fred as the face of The Westpac Bicentennial Foundation in 2014 and then go on to win the Google Impact Challenge worth $500,000 in 2014
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LifeLine
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9 Partners worth $9m
Lifeline Australia embraced HeartSmart® in 2007 & in 6 years went from 0 partners to 9 partners contributing over $9m ( $7m cash).
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Partners included NRL, MLC Community Foundation,
News Corp, Stacks of Snacks, Emeco,
CGU Foundation, Prime Super,
P&O, MTAA Super.
MLC Community Foundation invested $3.1m & in partnership with News Corp launched an online crisis chat service. 9 staff from national & State offices were upskilled utilising HeartSmart®
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LifeLine Corporate Partners & Supporters
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WATCH VIDEO TESTIMONIALS from
HeartSmart® Toolkit Graduates
WATCH VIDEO TESTIMONIALS from
Oxfam, STREAT, Beyond Blue, Kidsafe, Carers, Autism Spectrum, Kids Helpline, The Salvos and many more
