HARD COPY BOOK: Talking the Walk®2 – How to tell your social good story to resonate with millennials
2018 was defined by social uprisings against corporate greed, fake news and unsurprisingly the most used word was TOXIC. In this radically revised 2nd edition we advise how companies and brands who are doing good can separate themselves from the basket of rotten apples. We’ve summarised over 30 research reports including new unpublished Australian research by Di Marzio which reveals unprecedented levels of boycott.
150pp book includes summary of all research, what it all means for corporate communicators, 12 best practice guidelines and a new model for communication.
Purchase includes free access to the Talking The Walk® Resource Centre where all research reports sit.
Book printed on certified recycled paper, and there are a limited number of hard copies. Price includes posted within Australia, express post.
Books will be posted in May 2019.
There is also an e-book.
Important request before you complete your purchase
A great deal of time and money has gone into creating this Report and Resource Centre, so please respect the IP contained within them. We request that you don’t share your copy of the report or the TTW2 Resource Centre password/login with other people.