E-BOOK: Talking the Walk®2 – How to tell your social good story to resonate with millennials
2019 was defined by social uprisings against corporate greed, fake news and unsurprisingly the most used word was CLIMATE CRISIS. In this radically revised 2nd edition we advise how companies and brands who are doing good can separate themselves from the handful of rotten apples. We’ve summarised over 30 research reports including new unpublished Australian research by Di Marzio which reveals unprecedented levels of consumer boycott.
150pp book includes summary of all research, what it all means for corporate communicators, 12 best practice guidelines and a new model for communication.
Purchase includes free access to the Talking The Walk®2 Resource Centre where all research reports sit.
This is an e-book and a single download link will be emailed upon completion of checkout. Please check junk folders as the single download expires after 2 weeks.