E-BOOK: Talking the Walk®2 – How to tell your social good story to resonate with millennials
2018 was defined by social uprisings against corporate greed, fake news and unsurprisingly the most used word was TOXIC. In this radically revised 2nd edition we advise how companies and brands who are doing good can separate themselves from the basket of rotten apples. We’ve summarised over 30 research reports including new unpublished Australian research by Di Marzio which reveals unprecedented levels of boycott.
150pp book includes summary of all research, what it all means for corporate communicators, 12 best practice guidelines and a new model for communication.
Purchase includes free access to the Talking The Walk®2 Resource Centre where all research reports sit.
This is an e-book and a single download link will be emailed upon completion of checkout. Please check junk folders as the single download expires after 2 weeks.
Important request before you complete your purchase
Talking the Walk®2 has been produced by Cavill + Co, a small boutique consultancy in Warburton. We’d greatly appreciate it if you’d think twice before redistributing this link (or the files from the link) to another person as it means we lose income that could have gone back into our business to create more juicy reports like this! Thank you in advance for your stand for integrity!