Talking the Walk®2 – How to tell your social good story and resonate with millennials E BOOK PRE-ORDER PRICE
2018 was defined by social uprisings against corporate greed, fake news and unsurprisingly the most used word was TOXIC. In this radically revised 2nd edition we advise how companies and brands who are doing good can separate themselves from the basket of rotten apples. We’ve summarised over 30 research reports including new unpublished Australian research by Di Marzio which reveals unprecedented levels of boycott.
150pp book includes summary of all research, what it all means for corporate communicators, 12 best practice guidelines and a new model for communication.
Purchase includes free access to the Talking The Walk® Resource Centre where all research reports sit.
This is an e-book and a single download link will be emailed in March 2019. We will advise when sent but check junk folders as the single download expires after 4 weeks.