Talking About Our Generations – X, Y, KIPPERS & PUMCINS revealed – Report (2018)
Yep we’ve all been there! Talk turns to how to target/market/woo a particular sub-set of our Aussie population – we either pipe up with our opinion (& start a debate) or go quiet because we’ve no idea what they’re talking about and who wants to look DIPPY!
There’s much written about avocado-eating Gen Y (also known as Millennials) to suggest they are indulgent and selfish, but the reality couldn’t be further from the truth. This 24 pp report, updated October 2018, details each generation’s age, influences, values, attitudes to CSR, giving habits & has all the marketer’s jargon – deciphered.
For less than the price of smashed avo on toast, you can become enlightened!