In this HeartSmart® Taster workshop, you’ll take away key tools with user friendly templates.
Morning HeartSmart® Taster workshop (9:00am – 12:00pm)
In this half day session we will guide you through the brand valuation process – by lunchtime you’ll know what your valuable non-profit brand is worth. You can take this away with you and never have to worry again that you’re underselling your brand. As trust in corporates continues to decline more and more companies want to align with a non-profit to get the rub-off goodness. If you don’t know what your brand is worth, the corporate will tell you what they’re prepared to give. This transfers the power back to you.
Afternoon HeartSmart® Taster workshop (12:30pm – 3:30pm)
Identifying Corporate Prospects
In this ½ day HeartSmart® Taster session we’ll teach you a creative process for identifying corporate suspects based on Synergy and then how to turn those into a tight Prospects list – and what key things to look for when researching them.
Both sessions will involve practical hands-on group work, think-tanking and include real world examples.
Morning / afternoon tea provided.
Insights from guests of the 2018 Taster workshop:
16/27 guests said the workshop exceeded their expectations, 11 said it met them
12/27 said the workshop was inspiring, 15/27 said it was useful and practical, 15/27 said it was value for money
“Your workshop exceeded my expectations and was great value for money. I learned that I should not give away my brand for free, that its ok to say no, that I need to do my research and be prepared to succeed in corporate partnerships” Joel Pilgrim, Waves of Wellness Foundation
“The workshop was practical as well as inspiring. A key insight for me was understanding the 4 purses and how that dictates the needs of the corporate prospect. That one gem has changed the way I evaluate prospects forever” Desiree Creedon, Australia for UNHCR
“I learned the difference between sponsorship & partnership, the need to do an assets register and to target corporates for both” Kylie Allan, Mother’s Day Classic