HeartSmart® Taster Workshop 2019


$150 for half day or $200 for whole day (+ GST)

Sydney – 21 March 2019 | Melbourne – 28 March 2019

Discover why HeartSmart® has successfully spawned over 30 corporate-cause partnerships and get a taster of one or two of the critical elements of the process.

We are running two 1/2 day workshops in Melbourne and Sydney in March, each one focusing on a key part of the HeartSmart® process. You can come along to either of the workshops, or combine them and make it a full day!

These are the ONLY workshops that Cavill + Co will be running for non-profits in 2019 so book your seat now to avoid disappointment!

Morning workshop (9:00am – 12:00pm): Brand Valuation

Afternoon workshop (12:30pm – 3:30pm): Identifying Corporate Prospects

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Product Description

In this HeartSmart® Taster workshop, you’ll take away key tools with user friendly templates.

Morning HeartSmart® Taster workshop (9:00am – 12:00pm)
Brand Valuation

In this half day session we will guide you through the brand valuation process – by lunchtime you’ll know what your valuable non-profit brand is worth. You can take this away with you and never have to worry again that you’re underselling your brand. As trust in corporates continues to decline more and more companies want to align with a non-profit to get the rub-off goodness. If you don’t know what your brand is worth, the corporate will tell you what they’re prepared to give. This transfers the power back to you.

Afternoon HeartSmart® Taster workshop (12:30pm – 3:30pm)
Identifying Corporate Prospects

In this ½ day HeartSmart® Taster session we’ll teach you a creative process for identifying corporate suspects based on Synergy and then how to turn those into a tight Prospects list – and what key things to look for when researching them.

Both sessions will involve practical hands-on group work, think-tanking and include real world examples.

Morning / afternoon tea provided.


Insights from guests of the 2018 Taster workshop:

16/27 guests said the workshop exceeded their expectations, 11 said it met them

12/27 said the workshop was inspiring, 15/27 said it was useful and practical, 15/27 said it was value for money

“Your workshop exceeded my expectations and was great value for money.  I learned that I should not give away my brand for free, that its ok to say no, that I need to do my research and be prepared to succeed in corporate partnerships” Joel Pilgrim, Waves of Wellness Foundation

“The workshop was practical as well as inspiring.  A key insight for me was understanding the 4 purses and how that dictates the needs of the corporate prospect.  That one gem has changed the way I evaluate prospects forever” Desiree Creedon, Australia for UNHCR

“I learned the difference between sponsorship & partnership, the need to do an assets register and to target corporates for both” Kylie Allan, Mother’s Day Classic


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