Upskill in 2019 – Go get that corporate partner

We empower purpose-driven organisations (community groups, charities, not-for-profits) to build partnerships with corporates through a training device called The HeartSmart® Toolkit.

Our 10-step HeartSmart® process has spawned numerous multi-million-dollar partnerships for organisations like Oxfam Australia, PetRescue, CanTeen, Fred Hollows Foundation, Hello Sunday Morning, Step Back Think, Lifeline Australia, MCRI to name a few.

We are now running Pitch Clinics for those organisations that are ready to pitch for 2019.

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The HeartSmart® process is available in the HeartSmart® Toolkit, a robust learning & implementation device that has been tried & tested over 10 years with stunning success.

The immersive 8-month HeartSmart® program, and the 3-day masterclass are no longer available. We only provide consultancy or brokerage for organisations that have embraced HeartSmart®.

To find out more come to the following:

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Companies seeking community partners

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HeartSmart® Toolkit

The HeartSmart Toolkit is your ‘corporate partnerships strategy in a box’.  It contains a Starter Kit (introduction to partnership & sponsorship, models of engagement, corporate language, case studies and much more to become initiated into the corporate world) and an Activity Kit.  The Activity Kit contains 10 modules that guide you through each step of the HeartSmart® process.  It includes user-friendly templates, real world examples as well as an on-line Hub with all materials and tutorials.

We’ve upskilled over 85 organisations through this program including Fred Hollows Foundation, Lifeline Australia, Oxfam Australia, Relationships Australia, Baptcare, Neura Australia, Girl Guides Australia, The Mirabel Foundation, Stroke Foundation, Walter & Eliza Hall Institute, CanTeen, Brightwater, The Salvos, Landcare, Reach Out, CCIA, Kidsafe, Greening Australia, Step Back Think, Murdoch Childrens Research Institute.

The best time to purchase the Toolkit is in March-April so that you have sufficient time to implement the process and be ready for that golden optimum time to approach corporate prospects – February.  We only provide consultancy or brokerage for organisations that have embraced HeartSmart®.

Learn more about the Toolkit – click below for more info

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Pitch Clinic – Melbourne, 18 March 2019

Non profits & social enterprises are torch bearers for a better world, so getting your pitch right so that it inspires action is crucial.  In this first Pitch Clinic for 2019, Hailey will share a simple structure for content, neuroscience of storytelling, 5 elements of a good pitch, the 7 deadly sins, taming butterflies & much more.  Make the most of her 30+ years as a social entrepreneur, big stage speaker & corporate partnerships pioneer – 50 partnerships worth $40m, 1,000 pitches, 700 workshops & seminars, tv gigs and 15 minutes of fame on Grand Designs Australia.  12 seats only, get in quick this WILL sell out!

HeartSmart® Taster Workshops

Discover why HeartSmart® has successfully spawned over 30 corporate-cause partnerships and get a taster of one or two of the critical elements of the process.

We are running two 1/2 day workshops in Melbourne and Sydney in March, each one focusing on a key part of the HeartSmart® process. You can come along to either of the workshops, or combine them and make it a full day!

These are the ONLY HeartSmart® workshops that Cavill + Co will be running for non-profits in 2019 so book your seat now to avoid disappointment!

In this HeartSmart® Taster workshop, you’ll take away key tools with user friendly templates.

Morning HeartSmart® Taster workshop (9:00am – 12.00pm)
Brand Valuation

In this half day session we will guide you through the brand valuation process – by lunchtime you’ll know what your valuable non-profit brand is worth. You can take this away with you and never have to worry again that you’re underselling your brand. As trust in corporates continues to decline more and more companies want to align with a non-profit to get the rub-off goodness. If you don’t know what your brand is worth, the corporate will tell you what they’re prepared to give.  This transfers the power back to you.

Afternoon HeartSmart® Taster workshop (12:30pm – 3.30pm)
Identifying Corporate Prospects

In this ½ day HeartSmart® Taster session we’ll teach you a creative process for identifying corporate suspects based on Synergy and then how to turn those into a tight Prospects list – and what key things to look for when researching them.

Both sessions will involve practical hands-on group work, think-tanking and include real world examples.

Morning / afternoon tea provided.

16/27 guests said the workshop exceeded their expectations, 11 said it met them

12/27 guests said the workshop was inspiring, 15/17 said it was useful and practical, 15/27 said it was value for money.

Insights from 2018 Taster workshop

Your workshop exceeded my expectations and was great value for money. I learned that I should not give away my brand for free, that its ok to say no, that I need to do my research and be prepared to succeed in corporate partnerships

Joel PilgrimWaves of Wellness Foundation

The workshop was practical as well as inspiring. A key insight for me was understanding the 4 purses and how that dictates the needs of the corporate prospect. That one gem has changed the way I evaluate prospects forever

Desiree CreedonAustralia for UNHCR

I learned the difference between sponsorship & partnership, the need to do an assets register and to target corporates for both.

Kylie AllanMother's Day Classic

Get Stat Savvy

This FREE download (yes completely free, not even data capture) details how to use stats effectively to secure corporate partners. It includes: explanation of the 4 purses within corporate Australia and the stats that open those purses, over 12 guidelines on how to distinguish dodgy stats from credible, plus over 10 juicy & credible stats that you can use right now to prove the power of your cause. Get stat savvy and achieve success in corporate partnering.

DOWNLOAD HERE

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Inspiration and Guidance

If you’re new to corporate partnerships or not yet ready to invest in HeartSmart®, we hope the following provide inspiration and guidance.

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Oxfam had some strong sponsorships & partnerships for Oxfam Trailwalker, built on staff engagement as primary motivators. But we've never quite nailed a pure consumer marketing based sponsorship. Having been through Cavill + Co's HeartSmart® process and applying it in the real world, I can see why. We now have a much clearer value proposition for potential partners & sponsors, thanks to Hailey's model.

Joe MangerCorporate Partnerships Manager, Oxfam

Hailey Cavill combines a sophisticated knowledge of the corporate sector with a passionate understanding of the not-for-profit sector. Rarely do you find an experienced professional who is willing share such valuable knowledge. And her HeartSmart® Toolkit has provided The Fred Hollows Foundation with the tools to create strong and sustainable corporate partnerships. We strongly recommend the HeartSmart® program. Thank you, Hailey!

Penny TribeSenior Executive - Partnerships, The Fred Hollows Foundation

All you need to know is that Hailey is the real deal. She's spent years creating, evolving and sharing her HeartSmart® formula which has produced stunning results for not for profits of all shapes and sizes, including the organisations I have worked for. She shares her knowledge so generously, with humour and humility.

Shannon AndersonFormer General Manager, Marketing & Fundraising of Guide Dogs Victoria and General Manager Marketing & Fundraising of Lifeline Australia

When I did my first presentation using your HeartSmart® process to a major corporate they said my presentation blew them away! HeartSmart® provides a logical process that is empowering and definitely gets results!

Melissa SimpsonEvents + Marketing Manager, HeartKids Queensland

Doing the HeartSmart® brand valuation was a bed-rock process for us - we realised just how valuable our brand is. Since doing HeartSmart® we've signed up 2 major players in Woolworths and PetStock which have transformed our ability to do our jobs - that is, to get rescue animals into loving homes.

As a tiny organisation we don't have time to waste. Your investment in HeartSmart® will not only save you time but even better, it'll get you results.

John BishopFounder & Joint CEO, PetRescue

Within a month of graduating from HeartSmart® I secured two sponsors for our major awareness raising campaign ‘Lace Up against Social Violence’. $140k cash and $500,000 of in-kind (creative & digital advice, extensive marketing resources, channels and ad placement). 2017 was the biggest and best campaign ever with unprecedented activation and reach through football clubs and we reached millions of Australians with our message. This was my first time pitching to corporates for sponsorship and I nailed it with the help of HeartSmart®

Anna O'HalloranStep Back Think

Proof that your cause is powerful. Click here…

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Consulting

If you’ve embraced HeartSmart®, we’ll be delighted to provide mentorship or hands on help to finesse your approach and secure partnerships. The minimum purchase is 1 day.

We’ve done this for Hello Sunday Morning, Benevolent Society, Oxfam Australia, CanTeen, Fred Hollows Foundation, Lifeline Australia, Murdoch Childrens Research Institute,Girl Guides Australia and many more.

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Provocative Speaker

Book Hailey for your next conference to provoke, educate, inspire and entertain your audience. She educates non-profits on why corporates provide so much more than just cash, and how a corporate partner can transform your organisation.

Bringing real world experience and anecdotes from her successful business of 23 years’ standing, Hailey is an unscripted ‘natural’ who speaks with authority and vitality on the topic that inspires her most – making a contribution to society.

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DoGooding® campaign – the power of altruism

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