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HeartSmart® Taster Workshop – Melbourne – 16 August 2018
August 16, 2018 @ 10:00 am - 4:00 pm AEST
Discover why HeartSmart® has successfully spawned over 30 corporate-cause partnerships and get a taster of one or two of the critical elements of the process.
We are running 2x 1/2 day workshops in Melbourne, each one focusing on a key part of the HeartSmart® process. You can come along to either of the workshops, or combine them and make it a full day!
In both of these workshops, you’ll take away key tools with user friendly templates.
Morning workshop (10:00am – 12:30pm): Brand ValuationSECURE YOUR PLACE
In this 1/2 day session we will guide you through the brand valuation process – by lunchtime you’ll know what your valuable non-profit brand is worth. You can take this away with you and never have to worry again that you’re underselling your brand. As trust in corporates continues to decline more and more companies want to align with a non-profit to get the rub-off goodness. If you don’t know what your brand is worth, the corporate will tell you what they’re prepared to give. Sound fair?
Afternoon workshop (1:30pm – 4:00pm): Identifying Corporate ProspectsSECURE YOUR PLACE
In this 1/2 day session we’ll teach you a creative process for identifying corporate suspects based on Synergy and then how to turn those into a tight Prospects list – and what key things to look for when researching them.
Both sessions will involve practical hands-on group work, think-tanking and include real world examples.
Morning / afternoon tea provided.