If there are two things that human beings spend their life pursuing, it’s happiness and money. Self-help gurus will tell you that you can’t buy happiness but they’re wrong. Science now shows that you can indeed buy happiness…if you spend it the right way. Instead of spending money on things, or indulgences on ourselves the key to lasting happiness is to give money away. This is what DoGoodology® – the Science of Doing Good, reveals.
Says author Hailey Cavill-Jaspers “Spending money on others, and in particular giving to charities and those in need, releases a chemical cocktail in the brain, equivalent only to sex! This flies in the face of the idea that we are all selfish at heart, as stated in the best-selling novel by Richard Dawkins ‘the selfish gene’. A chemical reaction equal to sex proves beyond doubt that we are hard-wired to do good, it suggests that it’s as vital to our survival as passing on our genes”.
The publication, a world first 5 years in the making, compiles all the science and latest cutting-edge neuroscience from around the world, on the power of doing good. The publication reveals:
Author Hailey Cavill-Jaspers believes that the endless pursuit of happiness and the delusion that money makes us happy is actually making us all very unhappy and sick. “It’s like we’re looking for happiness in all the wrong places. We seek solace in the bottle, drugs, food, shopping, plastic surgery and other fleeting highs. And when you look at society, we’re out of control. Alcoholism and drugs and the resulting social violence is at an all-time high. We have skyrocketing rates of depression and suicide, we’re choking the oceans with our throwaway plastic, 2 in 3 adults are overweight…you don’t have to look far to see that pursuing money and focusing only on ourselves has created a society in chaos”
If you’d like Hailey to come and speak to your peeps about the power of altruism, – send us a note. Her provocative talk Better than Sex is both humorous and profound.
