It is well believed that Doing Good is good for you.  We now have the neuroscience to prove that it’s not just VERY GOOD for you, it’s a fundamental part of our human nature.  So if you’re an individual that wants to find more joy in everyday life, or searching for something purposeful, DoGooding® is a great place to start.

If you’re a corporation, company, SME or brand, then doing good is going to be excellent for your business.  Billionaire Sir Richard Branson agrees.  Doing Good will resonate and inspire customers (who will be more willing to buy your products and services, share with friends and social media), motivate staff (who will remain loyal and share good stories to others) and communities will be more welcoming.  This is not conjecture, there is measurable evidence – download our free Infographic ‘the Business case for doing good’



We live in a society where technology is driving selfie-ism. And we don’t just mean taking selfies!  Social media is making many of us self-centred and selfish. Just like the word Selfie-ism much of the world we portray on social media is made up.  It’s driven of course by our innate desire to be liked and admired and for some, seek fame for the sake of it.

Millennials, those that reached adulthood around the year 2000, are considered to be the worst offenders. And yet, here is the contradiction. There is another innate desire that is almost as strong and that is the desire to do good, to make an impact, to feel purposeful. Millennials are the most active change makers of all the generations and unlike mature Baby Boomers they are not just ‘giving back’ at the end of a fruitful career, they are ‘paying it forward’ and not just with cash. They’re volunteering time and expertise, utilising a previously unavailable resource – the power of social media and technological innovation to organise protests, change legislation, crowdfund social innovation to solve society’s problems create the world they want to live in.


The warm fuzzies we feel when we do good has been called The Helpers High or the Giving High. Now utilising brain monitoring machines (fMRI’s) the latest neuroscience reveals what this is. Doing good – whether it be an act of kindness, volunteering or donating – floods the brain with both 2 important hormones that relate to reward and connection and demonstrates that we are WIRED to do good. Physiologically its on a par with sex!

Watch the videos below for Hailey’s explanation of why Doing Good is ‘Better than Sex®’ and a  light-hearted cartoon demonstrating the brain’s response to various acts that are known for making us feel good – including doing good. Warning: includes a cartoon character enjoying a quickie off camera!

DO-GOODOLOGY® – the science of doing good

Download our serious  FREE report DoGoodology® – the science of doing good – for all the scientific research from around the globe.



Our DoGooding® campaign will, in the coming months and years, consist of:

  1. A series of 30 and 60-second videos to demonstrate why doing good is so good for us and so vital for society
  2. A full-length documentary (fingers crossed)
  3. A podcast series interviewing both leaders in CSR & Social Good as well as the unsung DoGooding® heroes in our community
  4. A Book for millennials called Better than Sex®

We cannot do this alone, so if you, like us believe that this is an important message that deserves to be shared and go viral you can reach out to us in a few ways:


Visit our You Tube channel and share our videos.  Share DoGoodology® – the science of Doing Good paper and the contents – it’s completely free (not even data capture).



Email us and tell u what has tickled your fancy and how we can partner up to get this message out.



Invite us to speak at your next event or conference – we have several ways of presenting DOING GOOD to suit your audience – provocative, humorous & immensely engaging Ted-Talk style (Better than Sex®) or a less naughty, practical & informative session including case studies of corporates doing good. Consumer, corporate or non-profit audience. Case studies of inspiring corporate-cause partnerships, emotive stories of individuals doing good and the neuroscience. Every talk is tailored to your audience.



Become involved and Donate to our campaign via our donation page (coming soon) – all donors will get a piece of the action and feature in our upcoming book.

If you want others to be happy, practice compassion. If YOU want to be happy, practice compassion.

Dalai Lama

Altruism is innate, but it's not instinctual. Everybody's wired for it, but a switch has to be flipped.

David Rakoff

Altruism is one of the most fundamentally social impulses, and doing things for others without expecting anything in return is core to what makes us human. This is why, from the day Facebook Platform launched in 2007, Causes has been honoured to be one of the most popular applications, with over 140 million users.

Joe Green

Embedding purpose into your business will help it to stand out and align it with customers who have the same values

Sir Richard Branson