Our work with For Profit organisations focuses on 3 distinct stages:

Learning about corporate-cause partnerships

Seeking a cause partner

Already partnering

We offer robust, tried & test processes and services to suit whatever stage you’re at.

Our product offerings are badged with these icons – to help you quickly identify what might be right for you.


Our work with For Profit organisations had been varied over 22 years. As the CSR conversation evolved from talk to action, the needs of our clients changed and we’ve created new processes to meet those needs.

Our flagship process reflects the bulk of the work that we do – to seek out and secure long-term mutually beneficial partners for our For Profit clients. This process is called HeartSmart®. We have refined this process over more than 22 years, creating it for our first client AMP in 1995 and honing it ever since with over 20 companies including Kellogg’s, SEEK, Pfizer, Diageo, Tetley, CUA, MLC, News Corp, Vodafone, Contiki, Disney, Carman’s Muesli, Mondelez and many more!


If you are serious about creating a long term (at least 3 years) partnership with a cause or charity, one that reflects your company or brand’s personality and meets your commercial objectives, then this process will find the perfect partner for you.

To find the perfect partner that fits on so many levels, you have to look hard. We do the searching for you, as well as ask the right questions. When you’ve spent 22 years honing your craft as we have, you know what works and what doesn’t. Our day-to-day work with both the For Profit and For Purpose sectors keeps us on our toes, current and attuned to each other’s needs and wants, and that flows directly to you, our client.

We also provide a range of services for organisations who are already actively engaged in partnering, these services including advice on how to effectively communicate your cause partnership – ‘Talking the Walk®’ – and reconfiguring & repackaging an entire community engagement portfolio (WholeHeart).

As an early adopter of mutual benefit partnerships with 21 years’ standing, we have a great deal to share and we are committed to educating the For Profit sector through regular free webinars, speaking at conferences and by initiating, funding and interpreting important research.

Doh! You are actually FOR PURPOSE? Click here…


purpose_learning_circleFree Stuff

If you are new to corporate cause partnerships we have a range of free offerings to help you get inspired! Free webinars, free research, media articles and much more. We want you to be sure that this strategy is right for your organisation before you start investing time and money.


purpose_learning_circleProvocative Speaker

Hailey will provoke, educate, inspire and entertain your audience.   She speaks on the business case for partnering with a charity, how it’s so much more than ‘warm & fuzzies’. She shares her insights on CSR & Social Good communication based on her research report Talking the Walk®.

Her DoGooding® campaign which reveals the latest neuroscience proving that altruism is better than…SEX! Bringing real world experience and anecdotes from her successful business of 22 years’ standing and world travels, Hailey is an unscripted ‘natural’ who speaks with authority, humour & vitality on the topic that inspires her most – making a contribution to society.

purpose_preparing_circleTalking the Walk®

Talking the Walk® is the definitive guide to communicating CSR & Social Good. For any organisation actively engaged in partnerships or collaborations to better society, environment or humanity they need to know how to cut through the clutter and influence to skeptical Australians! Scattergun philanthropy & ticking the CSR box tokenism are still rife, but for organisations doing genuinely good work…communication is often their downfall. This report helps you to get it right.

purpose_preparing_circleHeartSmart® process 

HeartSmart® is our 10 step process for seeking out and securing the perfect cause partner that achieves all your social and business objectives. There is no ‘it’ll do’ with HeartSmart®.

We’ve implemented HeartSmart® for Vodafone Foundation, Financial Services Council, News Corp, Disney Australia and more recently Carman’s Kitchen, Mondelez Foundation, CrownBet/AFL. Award winning partnerships for SEEK, Kellogg’s and Atari have arisen from this process.

Through the HeartSmart® process we secured 3 amazing long term partners that aligned to our new purpose. Hailey’s wise counsel was invaluable – her robust, tried and tested process gets results. Highly recommended

Alyssa JonesHead of Vodafone Foundation

Hailey has a refreshing straight-up attitude, but also open to new ideas and perspectives

Alyssa JonesHead of Vodafone Foundation

Cavill + Co are hardworking and filled with boundless enthusiasm. They professionally guided us to a cause partner that perfectly aligns with our business, values and brand. I cannot recommend them highly enough

Stephen Browningformer Head of Corporate Affairs, News Corp, 2013

Any Business that is serious about getting CSR right would do itself an enormous favour by talking to Hailey. Her 22 years of experience and insights make her the best there is

Stephen Browningformer Head of Corporate Affairs, News Corp, 2013

HeartSmart® exhausted all options and made sure we secured the right partner for Contiki. I highly recommend Cavill + Co for their knowledge, professionalism and due diligence

Tammy Marshallformer MD, Contiki

Energetic, knowledgeable and extremely passionate about creating strong partnerships that stand the test of time – we found working with Cavill + Co both fun & very rewarding. Highly recommended

Graeme MosesFinancial Services Council, 2014

Working with Hailey on our search for a new community partner was a brilliant experience – I cannot recommend the HeartSmart process enough.

Stephanie SalibaHead of Corporate & Government Affairs, Mondelez Australia

HeartSmart® helped us narrow our brief, align internal stakeholders, target the right charities and make the right decision about our partner for the next 3 years – a big commitment and one that we wanted to get right. The overwhelming positive response from our team when we launched the new program is testament that the process works!

Stephanie SalibaHead of Corporate & Government Affairs, Mondelez Australia

As a young business, we needed to get our CSR strategy right. Cavill + Co guided us through some difficult conversations, helping us gain collective clarity around what we are committed to. As a result, we have a robust and authentic CSR platform. I highly recommend Hailey Cavill for her wise counsel and vast experience spanning 20+ years - I wouldn’t want to go through this challenging journey without it.

Narelle CurtisCommunity Partnership Manager, CrownBet

DoGooding® campaign – the power of altruism


Cavill + Co’s WholeHeart process helps organisations that have an established community engagement structure (Program or Foundation) to refine, reconfigure and repackage the portfolio so that the activities are more focused, impactful and fully integrated and aligned to business strategy and goals.

We’ve done this for Vodafone Foundation, Australia Post, 4logik Alliance, Pfizer and Qantas and more recently Carman’s Muesli, CrownBet, IAG Foundation and Kmart.

My goal was to redefine our strategy & purpose - to invest in causes that were aligned to our values and appealing to our stakeholders. Through Hailey’s WholeHeart process, we brought focus & created a new purpose - enabling charities to harness the power of mobile technology to improve the health and well-being of Australians. Highly recommended

Alyssa JonesHead of Vodafone Foundation, 2015

We bought in the Cavill + Co team to help re-align the community program with modern day Kmart. Together we created a new platform that will align to our brand and company values. It will resonate with our young team members, make sense to customers, take into account our overseas suppliers and owner Wesfarmers.

Kate ThiedemanCommunity Relations Advisor, Kmart

As a young business, we needed to get our community investment strategy absolutely right. Cavill + Co guided us through some difficult thinking with our key partners Crown Resorts and AFL, helping us gain collective clarity around what we are committed to. As a result, we now have a robust and authentic CSR platform, rather than a tokenistic charity program. I highly recommend Hailey Cavill for her wise counsel and vast experience - I wouldn’t want to go through this challenging journey without it.

Narelle CurtisCommunity Partnership Manager, 2016

Hailey compelled me to think outside of the Kmart psyche which helped to develop a bold new plan for our community activities. Her guidance and creative thinking has been crucial in bringing this to fruition.

Kate ThiedemanCommunity Relations Advisor, Kmart

purpose_preparing_circleLabour of Love

Most corporates /brands on the CSR / partnering path need a dedicated resource to manage the program or partnership. Not-for-profits are under-resourced and the For Profit side is usually the driver. You’ll need the right person with the skills and personality to steer it towards success. As it’s a new sector they’re a special breed & can be hard to find. Labour of Love will help you.

We’ve found amazing staff for Optus, Vodafone and many more



If you are already actively pursuing or partnering and require mentorship, advice, review or something else, we provide consultancy, minimum purchase is a day of our time. We’re process driven and creative, but most of all we bring 22 years of experience. We bring the W factor – Worldly Wisdom. If you just want to tap into our expertise, involve us in think tanks, have us facilitate workshops, we’re game!