In part 1 of my Millennial blog we busted some myths about the perception of Millennials and why they are so important in today’s society and economy. In this, part…
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Aaah Millennials. Media stereotypes would have us believe they’re either lazy, poor, self-absorbed, job-hopping youths or difficult, self-entitled, smashed-avo-munching know-it-all’s who live for selfies. The reality is strikingly different. Millennials…
This financial year, more than any, has shown the importance of a good reputation when it comes to the bottom line. Which begs the question – how are you going…
Im writing this in response to Jamie Clift’s story about Coles’ community strategy in Mumbrella on 12 March. He raises an interesting question in relation to Coles’ new advertising campaign…