If someone had said to that passionate but naïve, single Hailey, 25 years ago: “You’ll be celebrating your company’s 25th birthday with your husband, in lockdown, due to a global pandemic,” I’d have laughed and said, “No way, never in a million years!”
Yet here we are. I would have been more surprised about celebrating 25 years than the pandemic, if I’m honest. When I started my little social business, I really had no idea how to do it, or whether there was a market for it – indeed, the indicators were that there wasn’t, as this was early days of the internet, CSR, Triple Bottom Line, Shared Value and all those other terms that basically mean the same thing – business and community working together to solve social problems. I was confronted with stats like ‘1 in 3 businesses fail in their first year’, and as a marketer, I take note of stats.