COMING SOON – CONSCIOUS CONSUMER REPORT 2021
New research from Cavill + Co and Di Marzio Research shows that in spite of a global pandemic and lockdowns and the fact that consumers have been forced to shop in different ways, Australians are still deeply concerned about social issues and their activism hasn’t waned. Their views on how corporates should be actively involved in solving social issues has deepened and we’re seeing the highest ever statistic for their propensity to switch brands to support a cause.
The Conscious Consumer movement is finally mainstream, and something that companies cannot ignore.
We’re just analysing and interpreting the data from research conducted at the end of August, and the Conscious Consumer Report 2021 will be released mid-November. In the meantime, analyse our 2020 research here
If you’re after the Conscious Consumer Report 2021 for non-profits, click here