ABOUT THE CONSCIOUS CONSUMER REPORT
The report, containing research conducted in September 2020 by Di Marzio Research, reveals a substantial increase in conscious consumerism. This manifests in changed behaviour including preferencing brands that have a good reputation for social responsibility and on the flipside, boycotting those that don’t. It shows beyond doubt that Australians do not expect government to fix societal problems – they want corporates to step up and do more.
The research exposes a deep sense of disappointment and distrust in corporates regarding their obligation to – and investment in – society. It signals to corporates that if they do not embrace their responsibility, consumers will walk away.
What does this mean for corporates? Whilst this year has forced many companies to adapt to the way they do business, this research confirms that companies must pivot to a new purpose. Australians want to see fundamental change in the way companies engage with – and support – society. It is time for companies to let go of the old way – purely financially driven capitalism – and fully embrace a Triple Bottom Line model of operation.
If you work within a charity, non profit or foundation, check out the Conscious Consumer Report written for you here