Cavill + Co

This printer friendly page was brought to you by Cavill + Co
http://www.cavill.com.au > Home > About Cavill + Co > Mythbusters

Mythbusters

THEY HAVE MANY CAUSES. BUT ONE MISSION. LEAVE NO CRM URBAN LEGEND OR MYTH UNTESTED. In such a new area as CRM, it's tough separating truth from fiction. Each month CRM expert Hailey Cavill and her team of researchers and alliance partners take on YOUR myths to deliver a verdict of BUSTED, PLAUSIBLE OR CONFIRMED.

So. You're a savvy NPO that's already worked out that a corporate partnership could help put your brand on the map as well as raising some vital infrastructure funding. You're in your third meeting, you've worked out a partnership investment, you sip your tea and the marketing manager of THE PERFECT PARTNER asks 'so is GST on top of that?'. HHmmm do you spit your tea or reply with the utmost of confidence.

Or, you're a corporate that desperately wants to connect emotionally with your youth audience. You create a wonderful partnership with a hip youth charity and whilst your PR people are planning the 'launch' you wonder, will the 'spin' alienate or inspire? SOUNDS LIKE A JOB FOR CRM MYTHBUSTERS!!

Ok so it's a bit of fun, but why not give it go? Send in your CRM MYTHS - expressed as a factual statement ie THAT GST IS ADDED TO ALL CRM INVESTMENT to MYTHBUSTERS@CAVILL.COM.AU

Hailey gratefully acknowledges the original and inimitable MYTHBUSTERS of the self titled show produced by Discovery Channel and aired on SBS - you guys have made science wicked!

Myth 1:
That companies only want to work with children and animals

Myth 2:
That CRM investment (by a company) carries GST

Myth 3:
That CRM 'spin' alienates a youth audience

Myth 4
That charities should be grateful for corporate volunteers

Myth 5:
That a CRM campaign/program must have a % of sales going to a charity

This article was printed from the Cavill + Co website on Tuesday, February 9, 2010
http://www.cavill.com.au